When thinking about the future of Apple TV it’s still up in the air because we still have no idea as to the direction that Apple wishes to go in. Okay, so we know that this is no longer a fun project, but where do you really see them going with it?
For years it has been rumored that Apple will launch their own branded TV, which to this day many people believe will be called iTV, but we already know that they will not be able to sell it as that in the UK because of the TV channel, so it will have to go by a different name worldwide, otherwise it will just get confusing.
We have been sent some renders of what features they believe the Apple branded TV will have, but this could also point to the 2013 Apple TV update as well. One of the key features would be the new Siri control.
These images are based on current Apple patents, so we are not certain that they would try to incorporate so much into their set-top Apple TV but would rather wait and use it in their branded TV instead.
First up we have the Apple TV remote, which as you can see from the image above is very different to the basic one, although it would need to be different because it would need to control so much more on a TV set. The remote could be touched based and would make use of Siri as well, which if true could make life a whole lot easier — just hope they improve on Siri in its current form.
Next up is the Apple TV iPhone, which could use an iPhone app. This will allow you to control your Apple TV if you do not wish to use the remote supplied above.
However, the main way in which to control the new Apple branded TV is with Siri. Let’s say that you do not want to search a whole list or use a complicated menu system, then all you do is tell the TV via Siri what you wish to watch and it will do the task for you.
We are sure that these will not be the only rumors in regards to the Apple branded TV, but we cannot be certain that it will be released this year. There’s also the issue of the price of the new Apple TV, as if they release it with the rumored OLED or 4K technology then this will put it out of the reach of most of us.
Personally we feel that they will only offer an Apple TV refresh in 2013, and will have to wait a little while longer until they try and take on the likes of Samsung with their own branded TV set. Images are thanks to MyVoucherCodes.