Kindle Fire HD loss leader vs. Nexus 7 in review

By Daniel Chubb - Nov 23, 2012

There’s certainly mixed feelings between tablet buyers when it comes to the Kindle Fire HD vs. Nexus 7, which some people believe the first device to be a loss leader for Amazon thanks to earlier reports claiming the tablet costs just under the retail price to produce. It is also worth noting that previous teardowns that worked out the cost of the Kindle Fire HD didn’t take into account marketing, and other costs that will only reduce the chances of profit for Amazon.

The Nexus 7 on the other hand is built by ASUS with the help of Google, and it seems that the balance of profit and specs has been met in a better way for both companies. It’s also worth noting that Amazon recently published a loss in Q3, and has been comparing their 7-inch and 8.9-inch Kindle Fire HD to the iPad offerings, which Amazon state are better value for money.

Kindle Fire HD the loss leader – both the Nexus 7 and Kindle Fire HD sell for just under $200, but it seems more of a loss for Amazon although they have a plan and it doesn’t seem to include making money from the hardware sales. Amazon want people to have their tablet so they can promote services offered by the brand, and some people understand this and point out they’re “selling these things at a lost“, so money needs to be made from somewhere.

This isn’t the feeling of every potential tablet owner and Kindle Fire HD review, which will see some people talking about the Kindle “experience” and state that while the hardware has improved massively in the latest offering, the experience still feels like a “portal for Amazon“. These people feel the aim of Kindle Fire HD is to sell you games, apps, movies, books, and more. As one user put it, once you part with your $200 “be ready to spend more money“. It is worth pointing out that we’ve heard about this plan being disliked before, but these tablets are still selling so some people certainly like it.

Kindle Fire HD vs. Nexus 7 in visual review – if you want to know how these two tablets compare then one of the best ways to do so would be in a visual review, which we’ve included two of the best video comparisons below this article that deliver two different perspectives. The first video runs for just over 16 minutes and the other review for more than 7 minutes, so take a look to see the Kindle Fire HD vs. Nexus 7 up close and personal.

Do you prefer the 7-inch Kindle Fire HD vs. Nexus 7? We’d love to know the tablet you prefer between these two, and also why you feel the way you do? If you want to see a review of the iPad Mini vs. Nexus 7, then see our article from today that gives you a visual look.

Bottom-line: In our opinion this race is pretty one sided and we’d prefer the Nexus 7 thanks to an unadulterated Android Jelly Bean, although it is fair to say that there will be certain people that want the entertainment focused Kindle Fire HD with more of a closed system. If you want the option to use any store not just Amazon, like the idea of a quad core processor rather than dual core, want quicker updates thanks to pure Android, then it has to be the Google Nexus 7. It is worth stating that you get 16GB of storage on the Kindle Fire HD rather than 8GB on the Nexus 7 for the $200 price.

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Also See: Amazon Promo Code gives gamers £5 off £35

  • Crosslad

    I prefer the ability to connect by Hdmi offered by the kindle fire hd. With a Bluetooth keyboard you can then connect to a tv and create a mini desktop computer for browsing the web, creating office docs and using email. For my use this is better than the additional features such as compass and GPS which I wouldn’t use much anyway.

  • MJ

    Check the Nexus 7 Memory sizes. They seem to have all doubled in size. No 8GB, just 16 and 32…

  • Neither of the video reviews address rooting the Kindle Fire HD and loading up a 4.1 ROM. One’s experience would then come down to dual core vs quad core and 8GB vs 16GB (and some of the other features such as HDMI out, stereo speakers, color palette, and form factor). That review would hold more merit and make my choice clearer.