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GTA V playful marketing starts

We have been told not to believe any rumors about Grand Theft Auto 5 until the news shows on the official news wire, although Rockstar are contradicting this warning considering their latest marketing of GTA V. There is a new website and Twitter page kicking-off something called the “Epsilon Program“, which a quick Who IS search reveals Take-Two and Rockstar Games are behind this website, so what does American religion and gaming have in common?

Grand Theft Auto V is behind this playful marketing – we have seen viral campaigns for a number of movies and games, and in fact it seems that most new launches start with some fun these days. Don’t believe Rockstar when they say hints towards the impending GTA V release date will only come directly from them, which is clear considering this new website is a silent type of marketing for the next Grand Theft Auto game without a mention on their news wire.

The domain registration shows that Take-Two are behind the new religious website, originally registered 8 years ago, and we can tell it’s for GTA V after a quick look at the testimonials page. The quotes on this page can be seen below and you might notice some hints for GTA V, and the areas these people live in are clearly from the game (San Andreas). You can see the viral website at epsilonprogram.com, although if this isn’t clear enough then when you click any of the links in the navigation you’ll be redirected to the official Rockstar Games domain but the content doesn’t reflect this.

Have a look around this website and let us know what you think about this silent marketing for GTA 5? Do you find this teasing fun, or do you want more direct information from Rockstar in regard to GTA 5? It will be interesting to see what happens throughout the rest of this month and September, especially considering this is the first visible promotion for the next GTA since the trailer many months ago.

At the time of writing there’s nothing official on the release date for GTA 5, and we cannot even point to a launch month, but considering the latest financial results it seems Take-Two need this game more than the fans, which is clear after their recent loss in the millions.

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