iPhone 5 and Galaxy S3 upstaged by Amazon phone

By Alan Ng - Jul 11, 2012

All the talk is about how Apple is going to go head to head with Samsung’s Galaxy S3 when the iPhone 5 launches later this year, but a new contender is set to ruffle a few feathers with a new smartphone of their own – none other than Amazon.

It has been reported that the online retail giant is preparing a smartphone that will carry the same blueprint that has made their $199 Kindle Fire tablet such a success – effectively prompting the new Google Nexus 7 to enter at the exact same price point.

Details are obviously very thin at the moment, but an article by Bloomberg claims that the Amazon smartphone is a reality and it’s coming to put a dampener on Apple and Google’s smartphone domination plans. There’s no indication when the device will be out, but iPhone component suppliers Foxconn are apparently helping to build the device and you can assume that it will run another customized version of Google Android like the Kindle Fire.

We don’t expect the Amazon phone to feature the most impressive of hardware specs, but we imagine that Amazon’s focus will be trying to divert attention away from the likes of the iPhone 5 and Galaxy S3 by providing a multimedia package that is value for money.

Will we see the same price $199 price point for the device off contract we wonder? If so, that will certainly be very appealing for those that just want to pick up a new smartphone in the market at the cheapest price, as not everyone are interested in dazzling hardware specs.

Having seen what they have managed to achieve in the tablet space though, an Amazon phone already sounds very promising. Let us know your initial thoughts on this and whether a device from Amazon really has the ability to damage Apple and Google Android sales.

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