iPhone 5 learns from rivalry

By Daniel Chubb - Jul 7, 2012

It has been known for some time that Apple is rarely first to market with some new technology, but Apple fans always state that they bring products to market repackaged in an innovative way. Android users might have something to say about that, although we’re finally hearing from Apple regarding their opinion that being “number two” is just fine, which is what they’ll do with some specs for the iPhone 5 when it sees a release later this year.

Phil Schiller explained in an interview recently that Apple were happy with competitors fighting over “mobile-payment” options, and it is not Apple’s plan to do that right now. Their approach of waiting to see what new technology does has certainly paid off over the years, which is seen with the success of Apple globally, and Schiller gives us more insight by stating their “competitors” perform “market research” for them.

The iPhone 5 launching with certain features missing – after looking at the comments Schiller made, seen in this WSJ article, we can see that the iPhone 5 is likely to release without NFC when it gets a date this Fall. Apple will be happy to launch iOS 6 with their new Passport app, which lacks many features seen in Google’s Wallet app with NFC support, but this is fine according to Schiller. Apple will play the watching game and see how the technology unfolds through 2012-2013, and then are likely to launch an iPhone 6 with a mobile payment solution that far improves on Android’s offering.

For users that want to buy an iPhone 5 this year it means you got to expect some innovation from past technology, but also the latest innovations might be missing, because Apple want to do it better after watching the competitors for a while.

Have a read of the above WSJ article and let us know what you think about Apple’s wait and see approach to new technology? If the iPhone 5 lacks NFC is it really a big deal? You can also read a recent rumor surrounding Apple using a Samsung processor rather than the A6 chip, which can be seen in this article, although this seems a little unlikely to us.

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Also See: Apple iPad Cortana app better than Siri say some

  • Ded

    “likely to launch an iPhone 6 with a mobile payment solution that far improves on Android’s offering” < what a stupid comment to make

  • Shuunu

    I’m not an apple fan , but to my understanding…They (Apple) are NOT the type to watch the competitors and come out with a better tech , but rather come out strong with their product…iPod and iPhone were among the creations they brought to the table..the tech was there , they just put it all togheter into something great that nobody else did..

  • This article seems to have a slightly odd premise. It isn’t ‘known’ that Apple is rarely first to market with new technology — rather, that’s a piece of rhetoric which Android fans trot out repeatedly so that it is now ‘believed’ by many.

    The reality is that ‘first to market’ and ‘new technology’ are actually quite vague terms, especially in the way they get applied in this debate. If you focus only on things which are entirely new and which have not appeared in any market sector, then there are vanishingly few ‘first to market’s with truly ‘new’ tech. Apple has a better record than most on this. It was the first to market with a user-updateable OS on a phone, first to market with the Windows-Icons-Mouse-Pointer environment, first to market with a hi-res graphics personal computer (the Apple II). These and a few others should be enough to satisfy anyone.

    What the article seems to be about, though, is not first to market with new technology, but first in the smartphone space to offer a particular feature, such as NFC. NFC has been around for some time. It’s on my Visa card. I tried paying in Cafe Nero with it a couple of times and twice in Prêt-à-Manger. After that I lost interest and went back to paying the old way.

    The truth is that the endless adding of new features is fundamentally contrary to Apple’s design philosophy. Only features that genuinely work and genuinely add to the user’s day-to-day experience are allowed in. This is the reason why Siri is still classed as a ‘beta’ feature, as it really only works about 60-80% of the time.

    Apple’s brand promise is ‘it just works’. It is key to their business model that they continue to roll out products which do this.