2012 iMac unlikely reason for store meetings

By Daniel Chubb - Jun 20, 2012

It’s easy to get excited when you hear Apple is calling a meeting for their store employees, and preceding WWDC we heard that there would be a refresh for nearly all of Apple’s Mac computers. This included a new iMac for 2012 and also a new Mac Mini, but this didn’t happen at the event itself and leads some bloggers to wonder if the June 24 Apple Store meetings will be about new products?

Widespread reports are not clear if this meeting will involve all 250 US Apple Stores, although it’s very usual for Apple to hold “all-hands meetings“, which is exactly why some tech enthusiasts are getting excited, especially if they are after a new iMac or Mac Mini in 2012. This rumor contradicts what we’ve heard before about both the Mac Pro and Mac Mini skipping a refresh this year, which one commenter claimed they’d spoken to Tim Cook by email and he stated something is coming for 2013.

Apple’s plans have been confirmed by more than one person, this article reports, and it looks like the meetings should involve most stores although some locations would need to set a different date thanks to conflicting schedules, which could rule out a live stream. One twist is that some locations will use a meeting place other than an Apple Store, and this includes the Boston flagship store renting a theater so they can present the meeting using a projector and other equipment. It has not been confirmed how many stores will also rent places rather than use an Apple Store.

Whatever happens this Sunday it’s clear this is a big deal for employees, and while we’d love to see a revamped iMac for 2012, our opinion is that this is most likely a presentation involving Apple’s new head of retail, John Browett, and motivating employees towards the next year at Apple.

Would you like a new Apple product launched following this meeting, and if so what would that product be?

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