PS Vita price cut sparks debatable trouble for Sony

By Alan Ng - May 31, 2012

With the PS Vita having only been available in the west since February, you would have thought that the idea of a price cut to Sony’s new handheld is still a long way off. That doesn’t appear to be the case in France though, as Sony has confirmed that the PS Vita will be available to buy with a discount for a limited time only and strangely enough – in that country only as well.

Sony hasn’t given any explanation to why this is only taking place in France, but they have confirmed that it will last for six weeks only, starting from 1st June to 15th July. Consumers in France will be able to enjoy a €50 rebate whenever they purchase either the WiFi Vita for €249 or the 3G model for €299.

Again, it is bizarre that this deal isn’t available in other parts of Europe like the UK and the fact that US consumers who may be interested in a price cut cannot take advantage of this either. Considering that this is for France only, we doubt that this is some kind of pre-E3 announcement as they would have made it a global cut if they wanted the word to spread.

Does a price cut signal that the PS Vita is already struggling though? After just 100,000 units sold in the UK after 10 weeks on sale, some may view this price cut as Sony looking to reverse the fortunes of the Vita and get back on track with the company’s expected 16 million sales by the end of the financial year.

The biggest problem that we see at the moment though, is a lack of top quality games. Current buyers are certainly bound to be a little disappointed with the slow rollout of new AAA titles after an impressive launch, while at the same time the lack of games is hardly going to be appealing for those consumers who are contemplating a purchase.

It can only get better though when more games come out and after E3 2012 is done, Vita owners should be feeling a lot more pleased with their launch purchase once a revised game list is out. What are your thoughts on this unexpected price cut for French consumers? Are you a little bit disappointed that you cannot enjoy a discount as well?

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Also See: PS4 5.50 update notes for March 8