Early PS Vita sales excite, price cut still expected

By Gary Johnson - Feb 28, 2012

The PS Vita has now been available for around a week in both the US and the UK. Some have moaned about the lack of quality titles and missing applications that are wanted by users. Today we have the early PS Vita sales that may excite some, but a price cut is still expected by some analysts.

While the new Sony Mobile division is busy at the Mobile World Congress the company took the time to release sales figures for the new console. According to an article over at Forbes Sony has shifted 620,000 PS Vita units in the US, while in Australia and Europe a further 578, 812 PS Vita’s were sold by the company.

When these latest figures are added to the total units sold in Japan since the device was launched late last year, it means Sony has sold over 1.2 million units of the PS Vita so far. Andrew House of Sony Computer Entertainment Inc. said that the company is working with 3rd party developers and publishers to continue the momentum the console is seeing, and to provide “the best games and franchises” for the new handheld console.

Sony is promising that the rest of the year will see titles for everyone around the world on the PS Vita. The company has revealed that they have sold over two million games so far for the device, with 25 titles currently available. There are also around seventy new titles currently in development for the Vita to further widen the choice owners have.

But as we reported before some analysts feel if Sony were to cut the price of the device, it could generate estimated sales of 12.4 million around the world for 2012. Added to software sales it could generate around $2.2 billion for Sony from the PS Vita in 2012.

Meanwhile respected Wedbush Morgan Securities analyst Michael Pachter doesn’t think Sony will be making any price cuts to the device in the near future. He is estimating that Sony will shift around 4.3 million units in 2012, with 1.5 million being sold in both the US and Japan, with a further 1.3 million being sold in Europe.

As with any new device early adopters will rush out to purchase the new hardware, but it’s the following weeks and months that tell the true success of any new device. Sony has undoubtedly developed a great new console, but mobile gaming has changed in recent years with increased competition to tempt gamers.

Have you got the PS Vita? What do you think of it?

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