Apple has fight to keep iPhone 5 ahead of the pack

By Gary Johnson - Feb 28, 2012

When Apple first released the iPhone back in 2007 the smartphone market hadn’t really taken off to the extremes we see now. Many business users were favoring RIM’s BlackBerry platform and other rivals at the time included the Nokia N95. Fast forward five years and the iPhone remains one of the must have handsets for a lot of consumers, but Apple has a fight on its hands if it is to keep the iPhone 5 ahead of the chasing pack.

The 2012 Mobile World Congress is now under way over in Spain and consumers are being treated to a number of highly desirable new handsets making their debut. Currently the biggest rival to the iPhone is the Android platform, which has seen an explosion in regards to the number of available handsets in recent times.

Some analysts believe quantity doesn’t always beat quality and certain smartphones have been hit with issues, which is often battery life on 4G LTE devices. There have been some great Android handsets though, and they continue to improve. We are now seeing devices that will feature quad-core processors such as the HTC One X and LG Optimus 4X, but again some may be concerned with all that power coming at the expense of battery life.

Microsoft’s Windows Phone platform is also gaining momentum with some predicting it will eventually overtake the iPhone with regards to market share. Finnish cell phone maker Nokia is pinning its hopes on the operating system to cement its future, and early indications seem favorable with the tie-up.

Recently new smartphones have featured much larger screens that are above 4-inches in size, while the current iPhone measures in at only 3.5-inches. Many iPhone fans have a bigger screen size on their wish lists for the next version of the device, and there have been plenty of rumors suggesting the iPhone 5 will release with a larger screen.

Other features wanted include 4G LTE connectivity that has been left out so far because of the size of the radios, and the effect they have on battery life. But this year new chipsets are incoming that are not only smaller, but less demanding on the battery.

It was reported recently that Apple may redesign some of the internal components of the next iPhone to allow for larger batteries. As usual speculation has begun about when Apple will launch the iPhone 5, with the most recent reports suggesting a fall release.

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  • The iPhone 4S experience suggests that the principal issues for Apple will be i) date of product release and ii) distribution. Apple is able to sell every iPhone it makes, and consumers seem uninterested in whether or not the technology press deem the latest product to be ‘worthy’ or not. 
    There is an ongoing misunderstanding that Apple’s business depends on market share. It doesn’t. Like all businesses, it depends on turning a profit. With the iPhone currently generating about half of all the profit in the mobile phone industry, it is the competitors, not Apple, which have a fight on their hands. If the iPhone achieves the dominance in its sector that the iPod did in its, then it will be irrelevant what features other phones do or do not offer, since consumers will be buying on brand, not on specifications.

  • iPhone5 will no longer be a champ like its predecessors but a challenger with pretty massive opponents. The game has changed and the competition is far from what it used to be.

  • Johnpaul34pagan

    Next iPhone better have 4g lte to say ahead of the game in speed it’s a people’s phone!!!!!!