PS Vita sales drop ahead of global release, lower price needed?

By Gary Johnson - Dec 29, 2011

Earlier this month Japanese gamers saw the launch of the new PS Vita with early sales of the device showing promising signs. At the time we told you that the figures were below that of what was seen by the Nintendo 3DS when it was first released. Now since then PS Vita sales drop ahead of the global release, so is a lower price needed for the device?

During the busy Christmas week Sony only sold 72,479 PS Vita’s, and according to Gamasutra this is almost a 78% drop in sales. These lower sales figures can’t be put down to a lack of stock either as sales so far have reportedly reached 397,338, which is still below Sony’s initial shipment of 500,000 units.

As it will be once it launches around the world the device is available in two models, with the Wi-Fi only model costing Japanese consumers ¥24,980($320). While the more expensive version with 3G capability is priced at ¥29,980($385) with a monthly fee on top of that. It is obvious that any new product will have early sales from fans, but the high price could be putting off other people from purchasing a PS Vita.

Surprisingly the PS sales figures for that week of 72,479 were beaten not only by the 3DS, but also by the PSP as well. Sales of the soon to be replaced Nintendo Wii as well as the PlayStation 3 were also higher than the Vita.

When the 3DS was first released it enjoyed sales of 374,764 during its first week, and only saw a drop of lower than 45 percent in the second week despite costing around the same as the entry level PS Vita. Since the 3DS was given a price cut back in August it has outsold all other consoles ever since, and sold 482,200 units last week alone.

This now equates to over four million 3DS units being sold since release, and has been helped by the launch of some big titles in recent weeks. Meanwhile Japanese gamers made the PSP the second biggest selling console last week.

Earlier today we told you about some of the launch titles that the PS Vita will have in the US and UK as well as some prices, but it remains to be seen if the device will sell the amount of units that Sony are hoping for. Do you think the PS Vita is priced too high?

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