Samsung’s new Galaxy S II Ad attacks Apple iPhone 4S users

By Alan Ng - Nov 23, 2011

If you thought that the ongoing war between Samsung and Apple may eventually be coming to a halt, think again. Samsung has just upped the ante considerably by releasing a new ad for their Samsung Galaxy S II handset, an ad that takes a direct swipe at Apple’s iPhone 4S.

Samsung certainly do not hold back either, as they poke fun at the iPhone ‘queues’ that generally take place at a new product launch, and this one recreates an iPhone 4S queue, with queuers getting distracted as somebody walks past with a Samsung phone – that being the Galaxy S II.

We hear lines in the ad such as ‘9 hours down, we’re almost in the door’, and ‘If it looks the same, how will people know I upgraded?’ – a direct shot at the iPhone 4S looking similar in appearance to the iPhone 4. Samsung even include the recent complaints about iOS 5 battery life too, as we see one man in the video say ‘Uh oh, blogs are saying that battery looks sketchy’.

In comparison, Samsung highlights the Galaxy S II by users in the video saying that it has a massive screen, and that it has 4G connectivity. Perhaps the biggest standout line in the ad though is when we hear one user say ‘I could never get a Samsung. I’m creative,’ which is another sarcastic attack at Apple.

From a neutral perspective, you have to say that this video from Samsung is pretty amusing, and one which most of you will find funny – maybe not for sensitive iPhone owners. We have a feeling that Apple is inevitably planning to get their own back on Samsung though, and we predict that they’ll release a new ad of their own to hit back.

If you own a Samsung Galaxy S II or an iPhone 4S, watch the video below and let us know what you think of it. Harmless fun, right folks?

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  • Well
    it is obvious that Samsung started this just prior to the holiday shopping
    frenzy, iPhone has overall consideration rate within consumers and is gaining market
    share within the business enterprise. In our company alone they replaced every
    single highly expensive business telephone with a iPhone docked into a ifusion
    smart station running Cisco mobile app. I now have one devise for all my
    personal and business communications needs. They told us all the power saving
    alone in one year from the old desk phone paid for the entire project. Nobody
    at this point can come close to this however please try for us consumers really
    enjoy all the new and innovated products developed from the spirit of competition.