Nearly all of UK carrier Three traffic is data

By Gary Johnson - Nov 1, 2011

Over the last couple of years the mobile phones we use have changed dramatically, and with that the way we use them as well. More of us now use smartphones where we check emails, browse the internet, or communicate with our Facebook friends. This has increased the amount of data that is downloaded on the mobile networks around the world. Today it is being reported that nearly all of UK carrier Three traffic is data.

TNW are reporting that the carriers unlimited data packages have tempted many consumers to switch from rival providers, and now data accounts for 97 percent of the company’s mobile traffic. Three has now become the country’s quickest growing mobile network, which has been helped by customers taking up its all you can eat data plans.

They have offers on pay monthly and pay-as-you-go plans, and have seen a 427 percent rise in data usage on its networks. Users are downloading apps and streaming films among other things while on the go. When the company launched back in 2003 its unique selling point was that it was solely a 3G provider.

This may cause problems for the network in the short term though as it is in danger of running out of capacity, which hasn’t been helped by the delay of the UKs 4G auctions by Ofcom. Where other UK networks can switch 3G services over to a 2G spectrum, Three doesn’t have this option. It is believed auctions might not start until the end of 2012 at the earliest.

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  • Three’s network is good, but if you have a problem just give up. They shut off a mast in my area meaning I couldn’t get any signal, and I had to spend 15 hours on the phone to let me cancel the contract.

    Also when I went to the Putney store, near the train station to get a new SIM Card I phoned them up before and they said they had loads of ones. When I got there I got told

    ‘Sorry we don’t have any C20 SIM Cards. Why didn’t you mention that?’

    So next week I phoned up again and asked if they had any C20 SIM Cards and again they said they had stock, but when I got there the same person that told me I had a C20 SIM Card the week before said that C20s don’t exist, just 1, 2, 3, 4s, and that the person must’ve been lying. When I told him that it was him he denied he’d spoken to me.

    When I phoned up CS in India they were actually very good and helpful, and the person said there was no way for me to know what number my SIM Card was, it’s just a random allocation to which server it was.

    To top that all off it took about 5 minutes to be served at the stop because the person told me to wait while they were playing on their phone. And no they weren’t doing anything important, I saw the screen, it was a game.

    Finally they also halved my data allowance without telling me and said that I was a liar and it was always like that, even they changed it after about 3 months on the contract.

    All in all, I think you can see why I’m not happy with Three!