Carriers to lose profit, iOS 5’s iMessage blamed

By Peter Chubb - Oct 11, 2011

With the release of iOS 5 just two days’ away, carriers around the world are all ready to lose a profit because of one small feature, iMessage. The reason why this is pretty obvious really, as iPhone users will be able to message each other for free without the need to use the more expensive SMS. This is not a new idea, as it is one been in use by BlackBerry phones for sometime with BBM.

SMS has been a very lucrative business for cell phone carriers, and this will be a huge blow because of the install base of the iPhone. AppleInsider says that this is a multi-billion dollar business in the states – so just imagine how much carriers will lose in Europe and other parts of the world? Let’s not feel too sorry for them though, as they have milked enough money from us over the years, so is nice to see that we will be getting more for free.

RIM were happy to know that they were the only phone maker to offer a free message service, but will now feel threatened that Apple is about to tread on their turf. However, the market will soon be flooded with free messages, as Android and Windows Phone users could be getting in on the action as well.

Some experts believe that carrier markup for an SMS is 4,090 percent, which to anyone is inexcusable. How have the FCC and other bodies around the world allowed for such a thing, there would be an outcry if a bank tried to charge us that kind of markup on a loan?

What we like best about iMessage is the fact that you will no longer be limited to 160 characters, cell phone carriers have been served their notice when it comes to SMS – that’s what you get for taking advantage of customers.

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Also See: WWDC 2018 event dated early for iOS 12, new iPad Pro?

  • Springbk

    mmmm whats app does this already and loads use it already

  • Pauls11

    whats app have been doing this for ages which you can send messages to each other on any smart phone 

    • Pauls11

      ps   this is free apart from the 69p app charge use 3g or wifi send photos the lot

  • Oakleys

    BBM is not free its a 5 pound or 5 dollar package 

  • Jimmy Cricket

    NOT everyone has an iphone or blackberry , for example i could want to send my mum a message , she has a blackberry so in turn i would have to txt or call her ? carriers will still see txt as a large part of there income with or without imsg or bbm

    • Springbk

      you use whatsapp