O2’s iPhone 4S stock reserved on launch day

By Daniel Chubb - Oct 9, 2011

The rush to pre-order an iPhone 4S from the limited stock on Apple’s Store saw them sell out pretty fast, with shipping dates moving to at least another week longer. This confused a few people that thought the iPhone 4S would fail; they couldn’t understand why everyone jumped on the wagon when the new iPhone was a minor update in their opinion, although these same people may not fully understand something called “Siri”.

If there were only one new feature in Siri, this alone would change everything for iPhone 4S buyers, and is the very reason you’ll only get Siri on the new iPhone, to increase sales in our opinion.

Today we heard that O2’s iPhone 4S stock would not only be limited, but also reserved for those loyal to O2. This will not make everyone looking for the new iPhone happy, although we have to smile at what O2 has done, stepping away from the majority of brands that love to look after new business more than their existing customers.

O2 said they want to “look after existing customers first” and that you need to be a customer for at least one month before October 4, 2011 if you want one of their initial iPhone 4S stock.

Do you think more brands should look after existing customers rather than new business? Will you be ordering an iPhone 4S, or have you already pre-ordered? You can read about Three UK’s offerings for iPhone 4S here.

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Also See: Apple MicroLED display for Apple Watch, iPhone rumors