Last week Amazon revealed to the world their new tablet device, which it hoped would prove to be a success in an already crowded market. The new tablet PC was competitively priced, and it looks to have done the trick as early Amazon Kindle Fire preorders certainly impress.
Although unofficial figures, it is estimated by eMailDataSource that Amazon have already taken more than 100,000 preorders for the Kindle Fire. It only went up for preorder on Monday, and according to Electronista the figures were achieved by the end of the first day. Although it does trail the original iPad that achieved 300,000 in its first day, considering the market now it’s pretty impressive.
The Amazon tablet was seen by many as a serious challenger to the iPad even before it was revealed. It may be lacking certain features such as a camera, but the low entry price will make it popular for consumers on a tighter budget. The device will also tie in nicely with Amazon’s catalogue of media content, and comes in at way below the starting price of an iPad.
The company is looking to repeat the success of the Kindle, which they make a loss on the product that is made up by selling content to users. It is thought that Amazon could be losing between $10 to $50 on each Kindle Fire it sells.
There are some studies though that has found Android users not purchasing as much online content as iOS users. If consumers are looking to purchase the Fire for just browsing the web and checking emails, the company may struggle to make much of a profit on the device.
But as we have seen when other tablets have prices drop, consumers want to own a tablet. While there may be some who don’t purchase content; others will buy stuff to balance it out. Are you thinking of getting an Amazon Kindle Fire?