Aston Martin beats Apple to coolest brand title

By Gary Johnson - Sep 28, 2011

At the moment the big name going around the internet is Apple, but the company doesn’t have everything its own way when it comes to people’s opinions. Today we have the news that iconic British car maker Aston Martin, beats Apple to the coolest brand title.

According to an article on the BBC, the famous car maker has beat Apple to the top spot for the second year in a row. Aston Martin again won the crown as the coolest brand in the UK following a survey that is taken annually by Superbrands.

Aston Martin first hit the lime light after appearing in a number of James Bond movies, which started with Goldfinger in 1964. The annual survey has a Superbrand as having achieved “the finest reputation in its field”.

The body was founded back in 1995 in London and takes independent research to find out what the UKs strongest brands are. Annual league tables are put together after asking the thoughts of business professionals, marketing experts, and UK consumers.

It was found that women are just as interested in technology brands as men, as 47 percent voted Apple as their favorite technology brand with BlackBerry getting 44 percent. The survey saw 2,000 people taking part compiled from a list by a panel of experts.

Another mode of transport Harley-Davidson made up the top three of the list, and unsurprisingly the likes of Ferrari, Bang & Olufsen, and Rolex all made it into the top ten. Google made it into number seven with YouTube finishing off the top ten. What is your favorite brand?

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