The smartphones of today are extremely advanced with new devices being released boasting vast improvements on previous generations. While it’s obvious that technology is advancing faster than ever, the main reason we are seeing such high quality smartphones on the market now is largely down to the healthy competition that is going on between Apple and Android.
Apple’s devices have seen a lot of success over the last few years and their latest smartphone, the iPhone 4 has been their most successful yet, taking the total number of iPhones sold since it launched to over 30 million. However this year has seen the release of some equally impressive Android smartphones which are finally making an impact on the iPhone sales.
While Apple’s smartphones still possess the substantial share in the UK market, it has received a drastic reduction recently almost halving what is was 12 months ago, down to 18.3% from 30.6%. Android’s smartphone share on the other hand continues to expand according to T3, increasing by approximately 35% from last year, giving them 45.2% control of the entire market.
The increase in the share for Android smartphones on the UK market could be down to the success the Samsung Galaxy S II is having, as well as the impressive HTC Sensation which has just been released. The variety plus advancements that have been made with the Android devices are proving too much for the iPhone to deal with.
Apple will be hoping to change the way things are going and increase their market share once again with the release of their new iPhone operating system, iOS 5 despite the growing popularity of the Android smartphones. Also an announcement for the release date of the iPhone 5 is due around September time. The launch of this device is likely to allow Apple to regain a stronger foothold on the market once more, with sales of the device expected to be five times greater than those of the iPhone 4.
The fifth-generation iPhone is expected to have an improved camera of 8 megapixels, an A5 dual-core Processor, the same that is used in the iPad 2, a larger sharper display and will support 4G network speeds. Will this be enough to combat the growth of the Android smartphone share hold? What do you think?