Release dilemma for Amazon’s tablet: Coincides with iPhone 5

By Peter Chubb - Jun 22, 2011

The tablet market is pretty much the same as the smartphone market, and that is everyone else is trying to play catch-up to Apple. With this is mind there is now a release dilemma for Amazon’s tablet, as latest rumors suggest that it will coincide with the release of the iPhone 5. There are fresh suggestions that the online store giant will make their iPad, Xoom and Galaxy Tab rival available in either August or September.

Those making the components for this new device have said that Amazon plans to shift 4 million of these tablets in 2011, which to us seems like a pretty tall order. Some of you may wonder why Amazon would want to release a device so close to the launch of the much-anticipated iPhone 5, but AppleInsider does have an interesting reason for this.

These two months are considered the best to launch the latest tablet to market due to the fact it being so close to Thanksgiving, Black Friday and Christmas. They need to launch at least three months before in order to build momentum, with hopes of shipping up to 800,000 units each month until the end of the year.

Amazon seem to be playing the Apple game with their new tablet, as details have been elusive, although we did recently suggest that we expect to see Kindle built in and possibly running Android – although we are uncertain which version. Having said that, it does look as though Texas Instruments will be supplying the processor chip and that Wintek will produce the that all-important touchpanel.

Amazon has yet to announce that such a device exists, but this is all part of the game. Another dilemma that Amazon will face is with its pricing, as they need to be able to compete with other tablets on the market. When they first launched the Kindle the price was a little too high, but a number of price reductions saw the device establish itself as the top eReader on the market.

One wonders if they will do the same thing with their new tablet and offer it at a much cheaper price than other tablet devices currently on the market? Amazon is ranked number 78 on the Fortune 500, so although they do not have as much money to play with compared to Apple and the likes they do have one thing going in their favor, and that is their online store.

No tablet maker has the kind of reach that Amazon does, not even Apple. One other thing that could is in the new Amazon tablets favor is the fact that the online store is not afraid to reduce the price of their stock during Black Friday. We guess that we will just have to wait and see just how this will pan out, and we do not have that long to wait if we believe all the rumors.

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Also See: WWDC 2018 event dated early for iOS 12, new iPad Pro?

  • Please, don’t end your articles with such phrases as “time will tell, or “we’ll have to wait and see,” when you really mean that you don’t know. They weaken the thrust of the article and they are such obvious predictions ayway, and cliches, that they do not add any new understanding, hence value to the article.

    Better to end with sentences such as “If this and/or that happens, then Apple/Amazon would be in a stronger (or weaker) position to recoup its investment.” And often ending sentences that attempt to cap the article are not even needed.

    It’s not just you. I continue to see this lazy ending elsewhere.