Sony competitive with Apple nearing 2011 back-to-school season

By Peter Chubb - Jun 15, 2011

Kids and students have not even broke up for the summer and already the likes of Sony is getting competitive with Apple as we near the 2011 back-to-school season. The latter has already shown their hand, but do not get too excited, as you will not be getting a free iPod Touch this year.

OK, so we know that the likes of Sony will not offer a $100 free iTunes voucher like Apple or give away any devices. However, what they will do is release a few new laptops that is hoped to take some of the market share away from Apple – seems like a bit of wishful thinking.

According to Venture Beat both machines are said to have competitive pricing, a direct result of the back-to-school season drawing ever closer. First up we have the Sony Vaio C laptop and come in two color choices, Neon Red and Thunder Blue. These laptops, which are powered by an Intel Core i5 processor comes in two sizes, 14 and 15-inch along with an AMD Radeon 1GB GPU and Blu-ray. There is no guessing that this is a multimedia model and will be released on June 19 at a cost of $730.

There are also a few new laptops from the Sony E series, which come in three sizes, 14-inch, 15-inch and 17-inch. These models are plain compared to the C Series above, as are the specs to go with it. These include a choice of AMD or Intel processors and a sub-par graphics card. However, you have to remember that the price tag relates to this, with prices starting at $550.

Now we cannot see how Apple will be worried about these laptops, but that is Sony’s hope.

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