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Where did Microsoft’s Zune go wrong?

If you currently own a Microsoft Zune or Zune HD player, you’re likely to be pretty disappointed over reports on the internet suggesting that Microsoft has decided to kill off future new Zune hardware in favor of focusing on the Zune software side of things.

Microsoft are yet to officially confirm the news, but after Bloomberg wrote their piece on it, pretty much every tech website and blog has has their say on it already. There’s obviously a lot of speculation going around that Apple’s iPod is the sole reason that the Zune Player has met it’s untimely death, while we’ve also read some user feedback stating that Zune isn’t dead – it’s just been transformed into Windows Phone 7.

One thing we can all agree on though, is that sales and popularity of the device aren’t as high as Microsoft had hoped, and if thats the case, then why continue to waste money on hardware that is going to end up costing more money than making a profit. According to the LATimes, the Zune HD player wasn’t even ranked in the top five portable music and video players, with the iPod enjoying 77% of all sales in 2010.

If the news turns out to be true and the Zune HD does appear to be the last Zune player that Microsoft bring out, what are your thoughts on this? Where do you think Zune went wrong? Is it an evident message that the iPod simply can’t be beaten, or do you think there are other areas in which Microsoft failed. Give us your thoughts on this.

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