If you’re a tennis fan who’s thinking of attending the 2011 Sony Ericsson Open (aka Miami Masters), then we may have some exciting news for you. Sony Ericsson has just joined forces with Foursquare, in order to make the upcoming tournament the first ever fully Foursquare-integrated sporting event.
As Matt over at thenextweb.com recently noted, Sony Ericsson and Foursquare will be encouraging those who attend the event – which begins on March 21st – to check-in at the various different venues, and then reward them with specific Tennis Fan Badges, prizes and even discounts on tickets.
Users of the popular location-based social networking service will even be given the opportunity to win access to post-match conferences with the players, as well as a personal one-on-one autograph session with them. There is also a nice little treat for those that are able to become the Mayor of each court.
If a Foursquare user attending the event does manage to become the Mayor of each court, they will then be allowed to head out onto the court before the match begins to take part in a pre-match coin toss. I may not be a tennis fan, but the Foursquare idea does sound pretty awesome.
Are you a tennis fan who is thinking about attending the 2011 Sony Ericsson Open?