Yesterday an iPhone app named Army Strong Stories was launched for the U.S army. It allows users access to a mobile website that was also launched, in which Soldiers can share their ‘Army Strong Stories’ with other Soldiers, allowing for comments whilst offering more information about Army service for those potential new Soldiers.
This adds to the commitment to engaging potential recruits through social media and other media avenues that has already been going on. According to PR Newswire sources, one out of two U.S citizens will have a smartphone by 2012, meaning more Soldiers will also own a smartphone. This is why mobile content is a priority for communication amongst Soldiers wanting to keep in touch.
The app features direct links to the official U.S Army recruitment site GoArmy, access to Army information instantly for those that wish to learn more about it and allow uploading of videos, pictures and written content.
Over 600 bloggers are already on Army Strong Stories. Lt. Gen. Benjamin Freakley says the app will be a ‘great advantage to the U.S army’ as it keeps them current with the latest technology when it comes to sharing their stories.
What are your thoughts on this app? Let us know what you think.