When it comes to convincing users to upgrade their gadgets to the next generation, it normally takes some smart marketing but this may not be the case for the iPhone 5 and iPad 2 release. Apple needs to back their devices with something extra, this will need to be a much better price that will combat the Android army, or hardware that steps up to another level.
Both sounds good to us, Apple could release a mini, cheaper iPhone 4X phone and a completely redesigned iPhone 5 for the 5th generation, which will have a premium price tag for those that want more advanced features.
Apple’s marketing has been a cut above the rest in recent years, and their products are solid, not perfect, but better than most of the competition. It’s our feeling that 2011 is a totally different market than 2010, Apple made touch screen phones and tablet PCs popular, but they have real competition from Android and other brands in 2011.
This year users will focus on both price and hardware, and if Apple gets it right, lots of people will jump ship to the fashionable brand. Apple has not been known for price-cutting, and some laptop buyers have always found the price of Macbooks hard to swallow. If Apple wish to stop the competitors eating too far into market share, its time they think about the price.
What will convince you to buy an Apple iPad 2 or iPhone 5? Hardware, marketing or the product price?