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Apple TV iOS 4.3 Update: Threat to Xbox Live

Back in March 2009 we asked if you would like to see gaming on Apple TV, it was only an idea but something that consumers liked the idea of. That thought has still not gone away and a year later we discussed how there was a chance that this device would be able to become a serious gaming platform. This is yet to happen, but some code buried in iOS 4.3 beta is the best hint yet that this is about to happen.

Ross Miller from Engadget asks that we do not get ahead of ourselves here, but it does look as though Apple is about to become a threat to Xbox Live. This news is no surprise, but we have to wonder who Apple wants to take on next, something that we will be looking at in a later post? In that code, TUAW said that there are two interesting new things mentioned, “ATVGames” and “ATVThunder”.

Now there is a number of things that this could mean, but most assume that this points to not only online gaming, but also a controller as well – maybe in the next Apple TV they will go the motion-sensing route? Also in the iOS 4.3 beta code are two codenames, Sedona and Flagstaff and is said to be about video merchandising, streaming as well as iTunes merchandising.

Apple Insider thought that this needed a closer look and believes that it is not just Xbox Live that is under threat. The idea that Apple could have their sights set on gaming will certainly put a certain amount of fear in not only Microsoft, but also Sony and Nintendo. The likes of Microsoft underestimated them before when there was talks about the development of a smartphone – the rest as they say is history.

Whether Apple TV will get gaming in this update or not is hard to say, but it is coming – we just don’t know when. Do you think that Apple will be able to take on the big three?

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