2011 Ford Fiesta’s Social media customer delivery experience

The whole world has gone social media made, so was no surprise that it has been used for marketing strategies and the 2011 Ford Fiesta did just that. The Blue Oval has now gone one-step further and incorporated social media into the customer delivery experience as well.

When you go to visit a Ford showroom there will be kiosks there playing Fiesta Movement videos. Before you take possession of your new 2011 Fiesta – which will compete with the Mazda2 – you will receive a USB flash drive with information on how to use the features in the new vehicle.

You will then be able place it in your Ford Sync system when you receive your new Fiesta. You will also be able to use these booths to access your delivery photos and change them if necessary.

The USB key will also provide Wiki tips along with podcasts and other useful information. Autoblog writer Sam Abuelsamid wonders if the same will done for the upcoming Ford Focus?

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Written by Peter Chubb

Peter has been writing on Product-Reviews since 2007 and in that time much has changed for him, like his hair having more grey than brown now. He loves gadgets and cars, and gets excited when big events come up, such as CES and the big auto shows.

Contact Peter Chubb: [email protected]

He started out working in a factory and dreamed of the day when he could become his own boss; That happened back in 2002 and he has never looked back since. Things have changed so much on the Internet in that time, but he has adapted well.

Contact Peter Chubb: [email protected]


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