Whether or not you are impressed with Call of Duty: Black Ops, the reviews have been coming in thick and thin. Some good, some mediocre, but it seems as though Activision wanted to impress reviewers even before they played the game.
In an article from Ars Technica, they explain that they followed the review by GamePro who released extensive details on how they were treated to free helicopter rides, supreme suites, and press gifts.
Tae Kim of GamePro wrote about this experience while reviewing the game and said the following: –
“Two weeks before the game’s launch, I was flown from San Francisco to LAX; from there, I was driven to Santa Monica airport where I was given a flight helmet customized with my gamertag.”
“I was then put into a helicopter and flown to Ojai, California, a small town about two hours north of Los Angeles. After landing in a field, I was driven to the Ojai Valley Inn and Spa, where I was given a posh suite to stay in for three days.”
According to Kim, the suite also came with a 360, a copy of Black Ops, and a 3D TV that was hooked up to a surround system. There was also a seperate area that had 30 stations setup so that all reviewers on site could sample the multiplayer portion of the game to which he was also given a Mad Catz Call of Duty Black Ops branded headset which he was allowed to keep afterward.
I’m personally not sure what to make of these posh review events that Activision have a habit of doing. Let’s be frank, press for Black Ops is something huge, therefore sending out an early code to companies who want to review the game is not really a viable option. Activision want the best reviews possible and they do this by “looking after” their clients, and in return they expect you to look after them.
One of the many reasons that not many reviews picked up on the glitchy multiplayer play on the PC was due to the fact that the reviewers were all in close proximity of each other, and the fact that they were all played on consoles. Plus, they were only given 3 days to test this which was not in a realistic, real world setting.
Do you think Activision are right to “treat” their reviewers like this, or should these events be frowned upon and be tested just like any other game launch with a real world setting?
Source: Ars Technica