Nook Color 2nd Generation: Release Upsets First-Gen Buyers

By Peter Chubb - Nov 1, 2010

When Samsung Galaxy S owners learned that there could be a Google Nexus Two on the way, they were not happy; this is just the same feeling that current Barnes & Noble Nook owners have. The reason for this upset from first-gen owners is because the 2nd-gen will come with a color display, which we discussed in a recent post.

If you had purchased your current model over a year ago, then you have no reason to be upset. However, spare a thought for those who have not even had the eReader for less than six months – imagine how they must be feeling right about now?

We have to remember that technology is moving at an alarming rate, so companies such as Barnes & Nobile have to keep offering newer devices to keep things fresh. If they had not introduced the Nook Color, then Amazon could have gone that way with the Kindle – not that they would – and would have been a huge blow to the Nook.

Lance Ulanoff from PCMag has written an interesting article about the Nook Color, and how he and his wife were shocked at how fast Barnes & Noble reacted and announced a color e-reader. He states that reading books is always going to be better in black & white, but digital magazines needs to be in color, and that is where the real money will eventually be. We just wonder if the new device is actually fast enough to handle the extra features, something that we recently discussed?

Are you a current first-gen Nook owner, how upset are you about the new color version?

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Also See: New Barnes & Noble tablet, 6 months out of date

  • PW76

    I'm only upset that they're not making some of the magazines for the original nook reader. Last time I checked, magazines still had articles in them and I'd like to be able to read them. While I understand that a color reader would be important for women's fashion mags or Maxim, I'd have no problem reading Consumer Reports or Men's Health in e-ink.

  • matt

    any suggestions for a first time buyer. my wife reads but is not a heavy reader. maybe 2-3 a week for about an hour. im torn between the kindle 3 and the nook, the nook just seems cooler to me thats all. please any suggestions will help thanks.

  • Carlton Flowers

    The Nook Color is on my hit list for sure. But I also agree with the other posters that the e-Ink devices still have their place. I have a friend who cannot handle the glare of an LCD display after staring at a computer screen all day long, so she prefers the e-Ink for heavy duty reading. She is more into reading novels, so the e-Ink is the best bet. My use will be for buying all of my favorite magazines and storing on the device to save space, and always have instant access to them. I also love the browser, and will use the device to write blog posts when I don't want to be in front of my computer or when I am traveling.

  • Natalie

    I bought a Kindle 3 just over a month ago and was stunned and a bit disappointed when I learned of the Nook Color. After some thought, I agree with Jackie that it will be great for certain things, but eInk still has its place. I'd love a Nook Color (especially for the touch screen, which is actually a bigger deal to me than the color), but my Kindle 3 will be my go-to for non-illustrated text, reading in bright areas and for travel. I can easily see hard-core readers (that can afford it) getting a Nook Color but keeping their eInk reader.

  • Jackie

    I'm Not upset at all. I own the original nook and I preordered the Color . I plan to use my original nook for the e-ink when needed in direct sunlight or if I need the longer charge but I am very excited about the features on the new nook color . I wouldn't want to read a magazine or a heavily illustrated book in e-ink . I also like that I will be able to share more socially with other readers by social media. I love my original thats the reason I went for the second one as well.

  • googler

    The Nook Color will not run apps straight out of the Android Market, but that does not mean it cannot run them. In fact, they have done a lot of tests on apps from standard Android smartphones and they pretty much run on Nook Color, which has Android 2.1 under the hood. (The Nook native interface and apps are just standard Android application layers.) Barnes & Noble special Nook SDK runs on top of the standard Android one and gives developers access to exclusive extensions and APIs for the Nook and its interface. So porting Android apps is not difficult. B&N says it is more like optimising them for Nook than porting them.
    Nook Color screen is supposed to be better (less reflective) for reading than iPad as it's using a new LG screen with anti-reflection coating.
    It allows to play video, listen to the music, view Office documents and PDF's.
    If you prefer eInk screen, original Nook is still available.