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Nook Color E-Reader– Possible Game Changer

When I said yesterday that Barnes & Noble had made the wrong move with its Nook Color, I have to admit that I was a little hasty in my assumption. I do not mind admitting when I am wrong, and our readers took me to task. I now understand that there are those of you out there who would gladly pay half the price of an iPad for a device that does not offer as much.

There is a good reason for this, as there is still a huge market for e-readers – so maybe the Nook Color is a game changer after all? So how come Sony and Amazon are not considering a color option? The new Barnes & Noble e-reader is much more than a Kindle, as it will offer web browsing, much like a tablet PC does.

Nicholas Kolakowski from eWeek believes that the new Nook could change the e-reader game, and analysts believe that Barnes & Noble will now move ahead of Amazon and Sony, the number one and two leaders in the e-reader market respectively.

James McQuivey from Forrester believes that the new Nook is not just a standard e-reader, but also a hybrid. Both Amazon and Sony will now have to rethink their e-reader strategy, as the early signs look promising for the Nook Color.

Do you think that the Nook Color from Barnes & Noble is a game changer?

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