Hello Kitty Smart Car: Which Licensed Brand Next?

By Peter Chubb - Oct 25, 2010

So you have a small popular car and a famous Japanese fictional character, but who would have thought that the two would come together? Hello Kitty has got together with Smart USA to come up with a limited edition fictional character decal set – men need not apply.

Sanrio, who is celebrating their 50th anniversary thought that it was only right to bring the 35-year-old Hello Kitty brand to the small vehicle – but is this one merchandising branding too far? Hello Kitty has taken over a number of products in its long 35 years existence, such as MP3 Players, Cameras, Speakers, and even Wine.

According to Suzanne Ashe at CNET’s Cartech blog, Sanriowill charge from $550 to $1,700 for these wraps that are applied to the vehicle. You certainly have to be a fan of Hello Kitty to spoil the paint job on your small economical vehicle.

You have to wonder if this is taking branding too far? There could become a time when all your favorite characters, such as Betty Boo, The Simpsons, SpongeBob and others could all appear as a huge decal to put on the outside of a range of Smart cars.

Which licensed brand next?

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Also See: New Smart Fortwo recall over service flap