BlackBerry PlayBook Tablet: Price By Analyst

By Gary Johnson - Sep 29, 2010

The price for the new BlackBerry PlayBook is still not officially known, with some people talking of a $1000 or higher price for the device. Until it is officially announced by RIM this speculation will continue, an analyst with CCS Insight – John Jackson – has suggested a price much lower than that.

In an interview with Bloomberg he says that RIM “are going to be in very crowded company,” with all of the company’s main competitors also working on similar devices. When asked about what price he thought PlayBook would come in at he said around the $300 to $350 price range.

He went on to say that RIM would have liked to have the device ready in time for the holiday season, but the bigger picture was the new QNX operating system and getting the development community on board. But he says there are still too many things like price and distribution that are not known to predict how well the PlayBook will do next year after it is launched.

See the full interview via the link provided.

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Also See: BlackBerry PlayBook 2nd generation rumors resurface

  • Crackruckles

    From what Ive seen Darren Martin the playbook will be released on the 10th of April or around then, but it already has a 6000 app strong store and most of which are free or have been develop be blackberry them selfs so they are mostly going to be good quality, the price from what i have heard is around $500 US no $1000 and the Bluetooth is unlocked unlike the original iphones.

    But please dont quote me this is just what i have read from multiple sources, but im still going to buy one as the new OS looks very nice and the huge array of features this thing has is insane.

    Hope this helps

  • Darren Martin

    We need this to come out at $399 or less. they then cover the average joe and the executive users .. plus they need to open bluetooth connectivity. they need a usb port for sync and update … apps that are useful and work. They will sell millions..
    Iphone and ipad in my mind are useless. full of apps that hardly do anything constructive.
    We as the consumer require these things to do what they promise us. Ipad is just a big ipod touch and nothing more. I must say if they make an app that locates a cell phone i want it.. cus the apple one locates yourself not your daughter whos out playing with her mates. a useless app with no use at all just a scam for the person who made it to make money out of people who need it for a genuine reason. COME ON BB lets get it right im wanting one.. my ipad was sold 5 weeks after i bought it.. worst £599 i spent never again.. I run a bb phone and im upgrading to another in March Will the play be here in march i will buy that too.

  • BlackberryHype

    @DongDave, maybe $1000 is nothing to executives however, with companies clamping down on expenses and non essential items this will not make it very far at that price. If they pitched it around the $300-500 mark they would sell a crazy amount as at that price the normal consumer can afford it also.

  • DongDave

    $1,000 is nothing to the executives this will be targeting. They'll look cool and have IT's blessing at the same time. The IPad is a childs toy compared to this baby.

  • nyurbiz

    $1000? LOL, good luck following Aphole's price points and actually moving any units.