Microsoft have been blowing their own trumpet again by saying that Kinect for the Xbox 360 will push aside the iPad, merely trampling on it while it expresses its technology to the world. It will sell more and be bigger and better than the Xbox 360 itself. Not to mention the PS3 Move, Microsoft say that “this is going to be the one consumer electronics purchase this holiday.”
And they are not just talking about the console market either, they are talking on a whole consumer level.
Microsoft Game Studios corporate president Phil Spencer recently spoke to Edge, where he made his bold claim and also said “So this, for us, is bigger than Xbox launch, bigger than 360 launch – this is a big deal for us. How many units are we going to sell? We’re completely goaled in investing as if this were the biggest console launch ever, and that’s our expectation.”
But what have they got to back up this argument? MCV spoke to numerous retailers who had said a lot of pre-orders for Kinect had gone through the roof, but this is of some contrast to the PS3 Move who have decided that the Move is an “evergreen product,” something that is not like World of Warcraft Expansions or Halo: Reach where the consumer needs it on day one.
“Pre-orders are always important, but Move is not necessarily a pre-order product. It’s not like Halo or World of Warcraft expansions, where people want to get hold of it day one. It is an evergreen product. And whereas pre-orders are very important, it is not necessarily the key focus,” Sony UK marketing manager Adam Boita said.
Although I am very impressed with Kinect as a whole, I think Microsoft maybe over hitting the expectation a little bit, don’t you think?