Hyundai Recall: Reaction From Analyst – End of Sonata Form?

By Alan Ng - Sep 27, 2010

We have more details on the recall to Hyundai’s popular Sonata model now, as we have the views from a analyst in South Korea, where the car giant is based. Should the company now expect a fast drop in sales due to the recall?

According to this article from Business Week, Hyundai may escape from a public backlash, as Yim Eun Young, a Seoul-based analyst at Dongbu Securities Co explains the possible outcomes that Toyota could face as a result of this recall.

Here is what he had to say: “It’s a recall of Hyundai’s flagship model, so it sounds negative. Still, I expect a limited negative impact to the sales of Sonata in the U.S. since it’s a voluntary recall. ”

At the moment, no accidents or injuries have been reported due to the steering problems, and the recall is due to start in October. Read the full story over at BW and let us know your thoughts on it.

Do you own a Hyundai Sonata?

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Also See: Narrowing Hyundai Genesis launch date in India