New Apple TV 2010: Specs, Price, Release Date and Hands On

By Jamie Pert - Sep 1, 2010

We have seen a fair few Apple announcements today, the new iPod Touch, Shuffle and Nano to name a few, but undoubtedly the dark horse of the show is the reveal of Apple TV with its updated features.

No more storage device, that is long gone as Apple are aiming for the skies, or the “cloud” to be more exact. This will allow streaming HD movies and TV shows using Netflix, purchased from Apple’s iTunes store which also received an update of its own.

Apple TV can stream movies from the internet or other mobile devices such as the iPad, or other iOS operating systems directly to our television sets. It does this by using its very own Wi-Fi functionality and also comes with an HDMI output.

So when will this device go on sale? You can get Apple’s update of Apple TV in four weeks, but you can pre-order the device right now via Apple.

Apple TV costs just $99, and for that price its impossible to see what all the fuss is about. This is a huge step away from the former Apple TV device that will be replaced, and also cost a whopping $229.

UPDATE – We have just been informed that the device will be streaming at 720p video only, as Apple say this is a happy medium of quality and streaming speed. Sounds about right to us. Again, you can’t complain for the price, or can you? What are you first impressions of Apple TV? Will you be purchasing?

You can check the gallery over at Engadget to see Apple TV in all its glory.

Source: PC World

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Also See: New Apple TV 5th Gen specs list with 4K, HDR excitement