New Apple TV (iTV): Can it replace Cable / Satellite?

By Peter Chubb - Aug 26, 2010

As you may well know Apple is to hold a special media event on Wednesday September 1, 2010. Most of us assume that Steve Jobs will deliver a keynote highlighting all the latest features of a new iPod Touch, but there is also something else expected – a new Apple TV or iTV as it could be known.

Ian Paul from PC World reports that Apple has been in talks with a few major networks to offer TV episodes for 99 cents, which can be rented via iTunes, more details on this can be found on Bloomberg. This certainly sounds like an interesting idea – but does it offer you enough to replace your cable or satellite system?

Apple has never gone into Apple TV with the conviction of making it a main part of its business portfolio, maybe that is about to change – why else would they be talking to the likes of NBC, Fox and others?

Apple TV has only been a kind of hobby for the company, but with Google TV on the horizon maybe this is the push that Jobs needed to offer us so much more? I am not certain if these systems are there yet, but it could not be long before we consider dumping our cable or satellite systems. What do you think?

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