Yesterday Facebook CEO Mark Zuckerberg showcased the new Facebook Places location based check-in service at a press conference. This will give businesses the platform for marketing and promotion, and the chance to achieve customer loyalty.
Tony Bradley of PCWorld has written an article giving three ways business can take advantage of Facebook Places. Companies can provide special offers to customers who show they have checked in with Facebook Places during the current visit. Signs can be used to encourage users to use Places to get the special offer.
Encouraging customers to share their experience with your business is a great way of promoting it; word of mouth is one of the most potent forms of advertising. Rewarding these customers with discounts or special offers for doing this.
Getting repeat customers is essential for any business, so rewarding customer loyalty with special discounts after a certain number of Facebook Places check-ins, can build loyalty and a successful business. This can only be done if you have a Facebook page for your business.