New Kinect for Xbox 360: Price dictates success

By Peter Chubb - Jun 24, 2010

A few days ago we reported that Microsoft had officially announced the price for the new Kinect device for the Xbox 360, which we then learned that this price is subject to change. It is no secret that the price of this motion-sensing device will dictate its success – so what should that price be?

Christopher Dring & Michael French from MCV believes that it needs to be a price that consumers will warm too, some believe that this price will need to be below $100 – $50 plus dollars lower that is currently reported.

Both Dring and French reckon that $100 is still too expensive – something that retailers seem to agree with. It is nothing new that a price dictates the success of a product- but this is more important than ever, as it also dictates how well the new Xbox 360 model will sell.

This is a very tough and competitive market that Microsoft is in, yes they do very well with Xbox 360 console sales, but motion-sensing is new to them – one that they are hungry for. What price would you pay for the Kinect device?

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Also See: Transform Microsoft Kinect into a 3D scanner with Skanect