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McDonald’s and Toy Lawsuit: Social Media’s Impact

Over the years McDonalds marketing strategies have been questioned by many, however we are hearing that the Center for Science in the Public Interest may file a suit against the fast-food restaurant giant due to the ways they market products towards children, this particular case has resulted in a huge response on Facebook.

The suit basically claims that by giving children toys with their happy meals they are in affect ‘handing out candy to children’, meaning they are using a child’s desire for toys to promote bad eating habits, which can last a lifetime, you can find out more about the lawsuit here, for now we will concentrate on the huge response this matter has received on social networking websites.

The Center for Science in the Public Interest (CSPI) have their own Facebook page here, lots of unhappy Facebook users seem critical of the potential lawsuit, an extract from a wall post from Amanda Roberts LaRosa says “McDonalds is not luring children, they are luring adults who lack parenting skills”, whereas another Facebook user states that “McDonalds is a faceless corporation that makes a profit from selling something that harms people”.

It is not just Facebook which publicizes consumer opinions, ABCNews’ recent article has proved to be very popular, so much so that it has received hundreds of retweets and 181 comments (at the time of this post), without social media there would be no easy way for consumers to have their voices heard, also retweets allow Twitter users to share one story to thousands of other Twitter users at the click of a button.

Do you think social media has a positive impact on matters of public interest?

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