Hyundai-Kia vs Toyota: Fuel cell price war details

We all wondered where Toyota came up with its price for its hydrogen-powered fuel cell vehicle, which will be released in 2015. $50,000 is a huge sum to pay but that’s what we have come to expect when new technology becomes available. We wonder how Hyundai-Kia feels about this, who are also working on their-own fuel cell car?

Hyundai-Kia is pleased to know that the public is not happy with such a high price tag, and believes that they will have a cheaper alternative – although we have no idea if it will be branded Hyundai or Kia? Tim Stevens from Engadget learned from Autocar the reason why the Toyota version is more expensive.

Byung Ki Ahn, General Manager of the Korean car maker said that their version does not require an onboard compressor, and that its catalysts have much less platinum than the Toyota – and we all know how costly platinum is.

There are two ways of looking at this cost cutting measure – yes it will be much cheaper for the customer, but has the carmaker sacrificed this for efficiency? The only way we will know for sure is when Hyundai-Kia has a working prototype in 20102.



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