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AT&T Data Plan Change: Sprint and Verizon Gain

We discussed in a recent post that AT&T were in the process of changing its data plan, the end result will see iPhone, iPad and other smartphone users unable to sign up for a new unlimited data plan. This does not affect existing customers only new ones – Sprint and Verizon will surely gain from this.

AT&T know that the new iPhone 2010 is coming and with the success of the Apple iPad, the carrier is starting to feel the strain – maybe it is for this reason that they have done away with the unlimited plan. The change will take place on Monday – that’s the same day as WWDC 2010.

AT&T said that by offering this data plan change more customers would benefit from lower monthly prices. This change will not only affect consumers but enterprise users as well, which Anna Tong from Sacramento Bee explains in more detail.

Those who still plan to use a lot of data over a month will now look towards Verizon and Sprint – a new breed of Android handsets on these carriers now makes this switch more possible. And let us not forget that there is still the possibility that the iPhone 4G will come to one of these networks this year, which could be in September according to WSJ.


  • UnlimitedNow

    Verizon will just follow the tier pricing lead AT&T has set. Their CEO has already said LTE will not have any unlimited plans. Lessons of wireless 3 and 4g? Buy it but dont use it.

  • Bronco

    Just cancelled my AT&T account. Screw that. Also their 3G laptop connect is useless.

  • First of all, Verizon is NOT getting an iPhone for AT LEAST a year. The Wall Street Journal story quoted a rumor read online.

    Second, and to the point, I have been with AT&T since it was BellSouth in 1996. I am leaving for Sprint and an Android phone (HTC EVO 4G).

    Although I'm grandfathered in on my unlimited data on my iPhone, I'd planned to buy an iPad this summer, and can't really see myself using it properly if shackled with a measley 2GB of Data. Therefore, I will take the $30/mo I was hoping to pay AT&T for unlimited data on the iPad and instead use it to activate WiFi tethering on the EVO so that I can use my phone's 3G signal to run my iPad (and I'll now be buying a WiFi only iPad, which will save me $130, not to mention that my monthly cell phone bill will go down $15 because of Sprint's cheaper rates)

    I would love to stay with AT&T, I've been completely satisfied, however because of these new developments, I can no longer get the service that I need from them and have moved elsewhere.
    I encourage others to follow suit

  • kelleyc

    Gawd, AT&T would be SOL without Apple. I sure hope they're putting money in the bank because once they fall out of Apple's good graces they are gonna suffer a mass exodus of customers


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