We know that General Motors (GM) and Toyota have had their fair share of troubles, it is for this reason that Ford is able to start going after their fast- growing emerging markets. Ford has now become profitable in the first time since 2005, and it is this money that will be pumped into mounting a fight back from these two big automakers.
Ford has had its fare share of bad luck, as have so many other automakers – but the Blue Oval has been doing all the right things to become profitable once again. They were in serious trouble like GM was, but unlike General Motors – they refused a bailout from U.S. taxpayers. Maybe that is the reason that they are doing so well, the taxpayer does not fell cheated by them.
According to an article in Business Week, Ford is to increase the money it spends in retooling factories in South Africa by $207, and Brazil will be increased to $250. Ford expects to see an increase in sales by as much as 4 percent in 2010 to 66.9 million vehicles.
Ford still trials the likes of General Motors and Toyota and only has about half the amount of sales in emerging markets. However, these increases in funds should be enough to gain momentum in these markets. Although, with Toyota keep shooting themselves in the foot with the whole recall issue, automakers such as Ford will be able to take advantage of the situation.