Apple has revised its iTunes terms and conditions this week, as well as adding a new feature – sending apps as gifts. As with everything – there are always restrictions. This will limit the flexibility of magazine publishers; in turn will have an affect on the iPad.
For those with app subscriptions, Apple has limited the in-app purchases as gifts; this means that you will not be able to send someone a gift within an iPad or even an iPhone. In short, if you were thinking of buying a friend a subscription to Wired magazine – then you can forget it Apple will not allow it.
This news could have an affect on publishers who wish to have a strong presence with the iPad tablet device – as gift subscriptions has been very profitable for them in the past. We do wonder why Apple would shoot themselves in the foot like this; this could have been a way to have a perfect marriage between themselves and the publisher.
Wired suggests that one reason why Apple have made this change to its iTunes terms and conditions is to stop minors subscribing to racy content. Another reason is that Apple wants recurring transactions so they can get a share of the proceeds.
Either way, this could be one move that Apple could live to regret, we wait and see how this will affect the iPad and its App downloads and publication subscriptions. Those who wish to pre-order a new Apple iPad, you face a two week delay.