The most pathetic timepiece for $300,000: Can you work out the Day&Night watch?

We have seen some crazy products before but the Day&Night watch with a staggering price tag of $300,000 is the worse one we have ever come across.
We sat here staring at this timepiece for ages trying to decipher how the bloody thing works, and still have no idea. It seems like it is a watch that does not tell the time, the strangest thing is these watches sold out within 48 hours of their launch.
For more info please visit the sources, we will stay here and stare at the picture above some more.
Source - Reuters via Coolest Gadgets
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