As Engadget report this electric powered, compact roadster can go for as far as 84 miles from one charge and reaches speeds of up to 75 mph. It even has luxurious interior that includes smartphone docking area.

The zero-emission prototype also offers a 7 bhp overboost function in addition to its 40 bhp electric motor that is rear-mounted and a lithium-ion battery with a 16.5 kWh capacity which can quick charge in 45 minutes. It even has integrated solar cells powering the electrics. Mercedes-Benz’s Steffen Kohl said the car as a ‘unique and electric look’ thanks to its minimalistic design and high-gloss finish.

Unfortunately Mercedes have already made it clear that this smartly designed Smart Forspeed is just a concept and will not make the production line, saying that only parts of the design will feature in future developments. For more details about the car check out this link, where you’ll also find a picture gallery.

What do you think of the Smart Forspeed? Let us know what your thoughts are on electric cars in general.

Sanrio, who is celebrating their 50th anniversary thought that it was only right to bring the 35-year-old Hello Kitty brand to the small vehicle – but is this one merchandising branding too far? Hello Kitty has taken over a number of products in its long 35 years existence, such as MP3 Players, Cameras, Speakers, and even Wine.

According to Suzanne Ashe at CNET’s Cartech blog, Sanriowill charge from $550 to $1,700 for these wraps that are applied to the vehicle. You certainly have to be a fan of Hello Kitty to spoil the paint job on your small economical vehicle.

You have to wonder if this is taking branding too far? There could become a time when all your favorite characters, such as Betty Boo, The Simpsons, SpongeBob and others could all appear as a huge decal to put on the outside of a range of Smart cars.

Which licensed brand next?