Product Reviews Net » Sears http://www.product-reviews.net Information on the latest gadgets, technology, news and product reviews Sun, 27 May 2012 11:45:01 +0000 en hourly 1 http://wordpress.org/?v=3.3.2 Earth Hour 2011: Stores Take Part http://www.product-reviews.net/2011/03/26/earth-hour-2011-stores-take-part/?utm_source=rss&utm_medium=rss&utm_campaign=earth-hour-2011-stores-take-part http://www.product-reviews.net/2011/03/26/earth-hour-2011-stores-take-part/#comments Sat, 26 Mar 2011 09:29:15 +0000 Gary Johnson http://www.product-reviews.net/?p=126585 Later today see’s Earth Hour 2011 taking place, where people around the world are encouraged to take part by turning off lights to help save energy. The Earth Hour takes place from 8.30 to 9.30 p.m. local time, and will see many of the country’s big stores taking part.

Kmart and Sears stores across the country will be turning off and dimming all non-essential lighting, as well as switching off TVs and computer monitors. They are hoping to save 80,000 kilowatt hours during the hour, which is enough to run just under eight American homes for a whole year.

Verizon Wireless is also joining in with the initiative by turning off lights in over 500 of the company’s stores, and in its offices. In doing this they will save 45,000 kilowatt hours. The WWF inspired event will see people taking part in 128 countries, with individuals and companies getting involved.

You can find out more information by heading over to the official Earth Hour website. Will you be joining in with Earth Hour tonight?

More About: , , ,

For more Product-Reviews.net coverage:

]]> http://www.product-reviews.net/2011/03/26/earth-hour-2011-stores-take-part/feed/ 0 Zenith Z42PJ240: Sears Black Friday Deal http://www.product-reviews.net/2010/11/06/zenith-z42pj240-sears-black-friday-deal/?utm_source=rss&utm_medium=rss&utm_campaign=zenith-z42pj240-sears-black-friday-deal http://www.product-reviews.net/2010/11/06/zenith-z42pj240-sears-black-friday-deal/#comments Sat, 06 Nov 2010 17:03:05 +0000 Peter Chubb http://www.product-reviews.net/?p=112903 I am not sure where the past 12 months have gone, but I cannot believe that Black Friday 2010 is almost upon us. We have already seen a number of ad scans leaked, such as Kohl, Sear and Walgreens. While looking on the first page of the sears ad scan that has 599 doorbusters, we noticed the Zenith Z42PJ24 24-inch HD Plasma TV.

The original price is $549.99, but from November 26th, you will be able to pick the TV up for $449.99, that’s $100 off. OK, so we know that this is not the best deal ever, but those are usually saved for the likes of Samsung, LG, Panasonic and Sony TVs.

The Zenith Z42PJ24 comes with a resolution of 1024 x 768p and has a 600Hz Sub Field Drive, and a 2,000,000:1 Dynamic Contrast Ratio. This all sounds well on paper, but try not to expect too much for your money, this is just an entry-level TV. For more details on the TV visit Sears.

This is just one of the TV deals on the first page of the Sears ad, another is the Samsung LN40C500 HDTV, which you can get more details on from our recent post. Whose Black Friday ad scan are you waiting on?

More About: , ,

For more Product-Reviews.net coverage:

]]> http://www.product-reviews.net/2010/11/06/zenith-z42pj240-sears-black-friday-deal/feed/ 1 Sears Zombie Site: Halloween Viral Marketing Campaign http://www.product-reviews.net/2010/10/28/sears-zombie-site-halloween-viral-marketing-campaign/?utm_source=rss&utm_medium=rss&utm_campaign=sears-zombie-site-halloween-viral-marketing-campaign http://www.product-reviews.net/2010/10/28/sears-zombie-site-halloween-viral-marketing-campaign/#comments Thu, 28 Oct 2010 07:43:46 +0000 Peter Chubb http://www.product-reviews.net/?p=112085 The world seems to have gone zombies made with the range of games that have “Zombie Mode” in them, such as “Call of Duty: Black Ops” and Red Dead Redemption”, and things are set to get much worse as we approach Halloween. Sears has now started their viral marketing campaign in the build up to October 31, 2010.

When choosing the perfect gift you are asked if the zombie you are purchasing for is either male or female, and then asks if he/she is slow, hungry or cranky, as well as how you like your brains – a bit gory, but a lot of fun.

Once you have made your selection you click on the “Find Now” link and you will see a few suggestions that Sears recommends. Some of the ads at the top of the page are amusing; there is an image of a pair of sneakers with the catchphrase “Tone while you lumber”.

This just shows the power of viral marketing, something that most brands are getting involved in. Some choose to do what Sears has done by giving their website a mini-make-over, while others launch ad campaigns on TV. However, some of the most successful are viral video campaigns, like what Evian and Old Spice has done in the past. Visit the Sears Zombie page.

What is your best viral marketing campaign?

More About: , ,

For more Product-Reviews.net coverage:

]]> http://www.product-reviews.net/2010/10/28/sears-zombie-site-halloween-viral-marketing-campaign/feed/ 4