Saving Playboy: Cell Phone or Miley Cyrus in Magazine

The Playboy brand has enjoyed worldwide success over the years and this is thanks to Hugh Hefner and the decisions he has made, but with more people using the internet as a way to get free entertainment and this having a knock on affect for not only Playboy, but also other television companies and publishers. The revenues of this type of media has been dropping and Playboy reported a loss of $3.1 million in the first quarter of 2008, going back just one year saw the brand make $1.5 million profit. The companies’ revenue has dropped eight percent to $78.5 million.

So what will Hefner do to correct this? Well it looks like he has already been making plans, as the revenue from licensing has increased to ten percent and with new products releasing like the Playboy Cell Phone, this could help bring in more revenue and expand the Playboy brand. Although if the cell phone thing does not work, Hugh Hefner is till trying to sell Playboy magazines by getting Miley Cyrus to pose for Playboy. Personally I think this would be a bad move, if for one reason, it would be her age.

Now the cell phone is a good idea and a cool product at that, if you love Playboy products then the Alcatel Playboy branded OT-V770a with a 1.3 Megapixel camera, Bluetooth 2.0 and Media Player will be just what you want and you can think about helping keep the Playboy brand around for a few more years. Watch the video review below of the new phone.

What do you think of the Playboy cell phone and the idea of Miley Cyrus posing for the magazine?

CTIA Wireless 2008 Update: Alcatel Playboy OT-V770A cell phone

Playboy Phone: where is it?