The decision the company took to go mobile was not one they took lightly, according to an article by Sarah Perez from ReadWrite Mobile. The company first studied the actions of its user base, and then decided to launch an application on the iPhone, and then on to Android. In the next few months they are planning on having a new iPad app, and will utilize the devices multitouch interface.

Mint has said that most of its users have also connected a mobile device to their account, with 20% only using the mobile application. Mint first looked at what best platforms to launch an app on, and came to the conclusion that the Android and iPhone platforms were better suited to their needs in terms of market share and app store set up.

They also wanted good software development kits and developer support, and even Apples strict rules did not interfere with development but actually helped. Basically they knew what they could and could not do. The company decided to build its app as a companion to its website so it still got visitors to it, and after only four weeks 20% of the company’s new users were from mobile.

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