Product Reviews Net » hello kitty http://www.product-reviews.net Information on the latest gadgets, technology, news and product reviews Sat, 26 May 2012 11:39:50 +0000 en hourly 1 http://wordpress.org/?v=3.3.2 Hello Kitty Smart Car: Which Licensed Brand Next? http://www.product-reviews.net/2010/10/25/hello-kitty-smart-car-which-licensed-brand-next/?utm_source=rss&utm_medium=rss&utm_campaign=hello-kitty-smart-car-which-licensed-brand-next http://www.product-reviews.net/2010/10/25/hello-kitty-smart-car-which-licensed-brand-next/#comments Mon, 25 Oct 2010 22:17:36 +0000 Peter Chubb http://www.product-reviews.net/?p=111847 So you have a small popular car and a famous Japanese fictional character, but who would have thought that the two would come together? Hello Kitty has got together with Smart USA to come up with a limited edition fictional character decal set – men need not apply.

Sanrio, who is celebrating their 50th anniversary thought that it was only right to bring the 35-year-old Hello Kitty brand to the small vehicle – but is this one merchandising branding too far? Hello Kitty has taken over a number of products in its long 35 years existence, such as MP3 Players, Cameras, Speakers, and even Wine.

According to Suzanne Ashe at CNET’s Cartech blog, Sanriowill charge from $550 to $1,700 for these wraps that are applied to the vehicle. You certainly have to be a fan of Hello Kitty to spoil the paint job on your small economical vehicle.

You have to wonder if this is taking branding too far? There could become a time when all your favorite characters, such as Betty Boo, The Simpsons, SpongeBob and others could all appear as a huge decal to put on the outside of a range of Smart cars.

Which licensed brand next?

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