Google starts DoubleClick Integration with AdSense

Just months after Google had purchased DoubleClick; the search engine giant has already started the integration process. Those that will benefit from the technology will be Google’s AdSense content network; frequency capping and view-through conversion reporting will be the first step.

Once DoubleClick has been fully integrated into AdSense, users will then have the option to opt-out of ad serving from DoubleClick and their content network.

Google have a long road ahead of them as they are planning a huge number of improvements, all designed to give the user more functionality. Some of Google’s other planned additions are frequency capping, view-through conversion measurement capabilities as well as frequency reporting.

None of this advancements are available yet and do not expect them within the next few months. One thing is certain though, Google are showing publishers and advertisers that they are now working at incorporating DoubleClick into its ad operation.

Google has been changing a number of features on AdSense, both for publishers and advertisers. Google hope that they are improving AdSense, but only time will tell if this is true or not.

Source