Apple’s next mouse may not use ‘Mighty’ tag

It has been reported that Apple’s next iteration of their ‘Mighty Mouse’ hardware device may not use the ‘Mighty’ tag, after accessory makers Man & Machine were ‘officially’ awarded registration of the ‘Mighty Mouse’ trademark. Read more

Apple’s Newton developer and new tablet computer

Apple have recently rehired Michael Tchao, Michael is one of the original developers of Apple’s Newton personal digital assistant, many believe that Michael has been hired by Apple to develop the Apple Tablet. Read more

Apple joins top 20 global brands, according to survey

It has been revealed that Apple have improved on their position, in a recent survey on the top 100 global brand names. The improvement sees Apple take 20th position, overtaking big names such as Nike, American Express and Pepsi. Read more

New iPod Nano: Advantages of Pedometer

We have some detailed information to share with you, on the new Pedometer feature that will now be included in future versions of the iPod Nano. In case you didn’t know, a pedometer will monitor your fitness regimes, telling you how much you’ve worked out, how much calories you’ve burned and so on. Read more

New iPod Nano: Built in camera, 8GB and 16GB

After revealing all new prices for the different ranges of iPods, Apple have just revealed the brand new iPod Nanos, which will ship with built-in video cameras. New hardware Steve, that’s what we like. Read more

Apple iPhone 3.0 OS: Latest rumor roundup

We are counting down the days hours and minutes until the start of WWDC 2009, and it just cannot come soon enough for us. There have been a new bunch of rumors about the new iPhone, the latest of which is 4GB model, as well as some new ones regarding the Apple iPhone 3.0 OS. Read more

EA hopes it’s Sports brand will equal Nike and ESPN

President of EA Sports, Peter Moore has said he hopes the EA Sports brand will become a ‘household name’ in the future along with the likes of sports giants Nike and ESPN. Read more

Sears, Macys and Kohls After Christmas Sales in 2008

We have more news of After Christmas sales for you now, as many retailers prepare for one of the biggest times of the year. Sears, Macys and Kohls are all having After Christmas sales on at the moment, with all of them offering great reductions on a whole range of products for you to choose from. Read more

Apple Sneaker Patent: Nike+ athletic system with GPS

Apple has recently put forward a patent, the reason we have called it the Apple Sneaker Patent is because it is Apple wanting Nike+ athletic system with GPS technology in sneakers.

The new filing from Apple is about the future generation Nike+ system that will monitor athletic performance in real-time; this is good because it will give real-time feedback to the wearer of the athletic sportswear.

The way it looks to us seems simple in the way wear Nike shoes will have Apple technology within and that technology is an integrating GPS and additional shoe-based sensors.

For more patent images and details please visit AppleInsider

How to dissemble the new iPod Touch: Secret Reveal

We all know that the new Apple iPod Touch is something special and many of you are still talking about it, well iFixit thought, what the hell let’s dissemble the music player.

Breaking down gadgets is always pretty interesting as you never know what lurks inside, well iFixit has found something really interesting indeed, they found Broadcom BCM4325 Bluetooth 2.1+EDR chip within, which they say Apple has never mention this.

Just so you know the BCM4325 also does WiFi and of course Nike+iPod has been called a “proprietary 802.11 protocol. Check out the full breakdown of the new iPod Touch over on iFixit.

New Apple iPod Touch: enhanced UI, Nike+ built-in

The new Apple iPod Touch has been announced at the Let’s Rock Apple event and things are looking good with integrated volume controls into the side, a built-in speaker… which is hard for something this thin.

They have the new Genius playlist creation and the App Store built in, also you will find an enhanced the UI with better artwork on albums. The new iPod Touch also has built in Nike+, the receiver is built in, you just need the transmitter for your shoe Read more

Nike Imara Heart Rate Monitor for Women

This is the Nike Imara Heart Rate Monitor that’s designed for Women. The women’s-specific design should fit most woman’s wrist, and its ECG-accurate for precise heart-rate data.

The Nike Imara Heart Rate Monitor is water-resistant to 50 meters, has one-touch backlighting, it features scratch resistant mineral glass crystal, a calorie counter will record calories burned during workout and the device can display your heart rate as a percentage of maximum heart rate or in beats per minute.

Other features on the Nike Imara include a data mode that recalls exercise time, calories for last workout, and time in target zone. You will find functions for time, date, alarm, and two time zones.

This gadget is perfect for those that want to keep fit or get fit, and you don’t have to worry if your using the hate rate monitor right as it has programmable target heart-zone function that will alert you when out of the optimal zone.

You can buy this product on Nike or view other products here.

Britain’s top brand now Google not Microsoft

Today saw the YouGov survey published that shows Britain’s top super brands and the premier spot held by Microsoft previously has been replaced by another brand.

That’s right; Google has overtaken Microsoft and holds the first place position in a list of 500 brands. Google started out with the aim to keep search simple and do it the best. This is just what they have done.

Now days Google is much more than just a search engine, they are a Global brand that is expanding into many areas including the Android open source mobile OS.

In 2007 we saw Google come third, but 2008 is another year and they have beaten the likes of Royal Doulton, British Airways, the BBC and Mercedes-Benz.

Surprisingly, Apple narrowly missed a place in the top 10 even after its launch of the iPhone and Touch. Apple products are loved by their users for the style and security, but this is not enough to even make the top 10.

Sony did well by taking 10th place, Nike could have been higher than ninth, Bosch surprised us at eighth and BMW also did well with seventh.

This year Microsoft will have to settle for second place but with Google continuing its dominance, it seems clear it’s a brand that people trust.

You can read more about the top brands on The Guardian

Detailed look at the Nike Hyperdunk basketball shoe

Following on from Daniels post about Kobe Bryant Nike Hyperdunk basketball shoes, we thought we would treat you to some detailed pictures. These basketball shoes are both lightweight and superior in performance to its rivals.

Nike devolved the Hyperdunk to show to the world how they are committed to deliver extraordinary innovation to athletes across the world. These basketball shoes are 18 percent lighter than most other Nike basketball shoes, weighing just 13.0 ounces.

Nike Hyperdunk: Kobe Bryant helps create lightest and strongest basketball shoe

This is the Nike Hyperdunk and Kobe Bryant has helped Nike create the lightest and strongest basketball shoe ever, the Hyperdunk weights just 13oz and that is 18% lighter than the average basketball shoe from Nike. This product is aimed at the Beijing Olympics and it will be released in July to U.S. retailers.

When Athletes compete they need to have extremely strong footwear and also very light as every gram counts, Nike hopes that they can increase business in China thanks to the Olympics and this country is already Nike’s biggest market outside the US.

What do you think of Nike Hyperdunk?

Source: Read

Nike SportBand

This Nike SportBand is for runners who don’t like to listen to music while they work out.

This kit comes with a detachable USB watch section that is used to transfer all your running data to nikeplus.com. Once you have uploaded all your data you can view your running progress.

The online personal trainer can set you up for a 5k, 10k, half-marathon or full-marathon and it will track your distance, time and the amount of calories burned.

source

Nike Air Jordan XX3 (23) new color: White, Stealth Black and Metallic Gold

No body can argue how popular the Air Jordan XX3 (23) sneakers are with its choice of three colors. However a fourth color is on the way and will include White, Stealth Black and Metallic Gold. There is no official nickname yet for these Nike Jordan’s.

People will probably just call them Stealth XX3, all of these sneakers have sublte color changes and this new color follows suit. This new sneaker color features Michael Jordan’s signature which has been signed in gold. These new Nike Air Jordan XX3 will hit stores on 5th April and will cost $185.

Source – Sneaker Files

Apple Patent for digital fitness companion system which works differently for each user

Apple are always the first to patent something and they are on the ball with this one, their new plan is to develop a fully fledged digital fitness companion system based around their Apple iPhone and iPod Touch which is basically aimed at helping people live a healthier lifestyle.

The pictures we have here of the patent filing are just a couple from the many that AppleInsider have which you can see if you click the source link below. The patent filings are showing many ideas for the system and what it will be capable of including rewards tracker, component for group activities, iTunes-like software application, hardware-based heart rate and other sensors.

It is in simple terms a much more advanced version of the Nike + iPod system, this new system from Apple will actually “interview” the user within the application to find out exactly what their fitness goals are like fitness interests (such as jogging, yoga and swimming), desired activity level, desired workout schedule, weight goals etc.

The lifestyle companion system will also interview the user about non-health related topics like identity, spirituality, financial condition, relationships, career, religion, interests, hobbies, environment and many other things.

Once the interview is over and the process is completed the lifestyle companion systems software will create a workout regiment based around their feedback on goals and fitness interests, this will be fantastic because it will be different for each individual.

Please read the full patent filing over at Apple Insider

Nike Air Jordan CP: Chris Paul sneakers in Black, Metallic Silver, Varsity Red and White

One of the best point guards in the NBA has to be Chris Paul, and you know when you have made it when you get your own sneakers. Check out these Nike Air Jordan CP, they do look cool.

These sneakers come in a range of color from Black, Metallic Silver, Varsity Red and White. Expect the release of the Air Jordan CP: Chris Paul sneakers by May 1st. Read more

Nike Zoom Lebron V Christ The King sneakers are hard to resist

Now these Nike sneakers are awesome and we know damn well it will be hard to resist them, come on look at them they make you dribble.

The House of Hoops are back with some pretty exclusive shoes, these are the uber-limited release of the Nike Zoom Lebron V Christ The King and only 48 pairs were made.

These are the best limited Lebron V sneakers you will ever get, there are a few pairs left selling well above their $140 price tag. OSneakers have them for $750.00, go on go for it.

Color - White/White-Metallic Gold-Deep Maroon

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