RIM losing market share as Android and iOS leave it behind

 

By Posted 6 Jul 2011, 13:16

We hear a great deal of news these days concerning the Android or iPhone platforms and which is the best etc. But before they both really got going it was RIM and the BlackBerry which ruled the roost in the US. Now we have news that RIM is losing market share as Android and iOS leaves it behind.

There seems to be troubled times ahead for RIM as according to recent figures published, the company lost over one million users in the US in just three months leading up to May. Still out in front is Google’s Android platform according to an article by Charles Arthur of Guardian.co.uk. Apple managed to gain over three million new users which will be partly down to the Verizon iPhone 4.

During the same three months the take up of smartphones by US residents was eleven percent, rising from 69.1 million to 76.8 million owners. This represents 32.8 percent of the 234 million US citizens aged over thirteen using a cell phone.

There were almost 6.5 million new customers joining the Android platform, with a total estimated to be 29.2 million. Meanwhile Apple’s popularity with the iPhone grew from 17.4 million users to 20.4 million, which meant they passed RIM who fell back by one million to nineteen million.

The data revealed showed that all platforms lost market share except Apple and Android. But why are consumers falling out of love with the BlackBerry? At one time the handsets where great for business users without there being much competition in the market. Then along came the iPhone in 2007 and kick started the smartphone market.

Since then we have seen a vast amount of new devices coming into the market, with the Android platform making up a big part of that recently. No longer do the majority of consumers have to settle for having a feature cell phone. Devices have become more affordable and often free as long as a two year contract is agreed.

Modern cell phones can be the extension to your office as well as offering many other features. They also have bigger and better screens which can be found on most BlackBerry handsets. This allows owners to watch videos and play games like never before on a cell phone. Unless there is a sudden turnaround for RIM, things could get worse as the next iPhone is released alongside yet more Android devices.

Why do you think RIM is losing customers?

  • Anonymous

    Maybe because people are waiting for their new BB Bold 9900.
    Have you seen it in action?

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